{"id":667,"date":"2026-01-16T13:38:33","date_gmt":"2026-01-16T12:38:33","guid":{"rendered":"https:\/\/freshdev.fresh-dev.site\/?page_id=667"},"modified":"2026-11-13T13:17:37","modified_gmt":"2026-11-13T12:17:37","slug":"online-marketing","status":"publish","type":"page","link":"https:\/\/freshdev.fresh-dev.site\/en\/online-marketing\/","title":{"rendered":"Online marketing"},"content":{"rendered":"<div class=\"section section-pageheader-detail phd-section\">        <div class=\"pageheader-bg\">\n            <span class=\"pageheader-glow pageheader-glow--blue\"><\/span>\n            <span class=\"pageheader-glow pageheader-glow--salmon\"><\/span>\n        <\/div>\n        <div class=\"container\">\n            <div class=\"phd phd--no-image\">\n                <div class=\"phd__main\">\n                    <div class=\"phd__crumbs\"><nav aria-label=\"breadcrumbs\" class=\"rank-math-breadcrumb\"><p><span class=\"last\">Home<\/span><\/p><\/nav><\/div>\n                                            <h1 class=\"phd__title\" data-split=\"heading\" data-split-reveal=\"words\">Groeien met <strong>slimme online marketing<\/strong><\/h1>\n                                                                            <\/div>\n\n                \n                            <\/div>\n        <\/div>\n        <\/div>\n\n<div class=\"section section-image-content-usps\">        <div class=\"container\">\n            <div class=\"holder\" data-reveal-group>\n                        <div class=\"image-holder\">\n                            <div data-parallax-scrub=\"2\" data-parallax=\"trigger\" data-parallax-start=\"-30\" data-parallax-end=\"0\" class=\"parallax-wrapper\">\n                    <img decoding=\"async\" src=\"https:\/\/freshdev.fresh-dev.site\/app\/uploads\/2026\/01\/JHF2419\u00a9Jean_Haasbroek.jpg\" alt=\"\" loading=\"lazy\" width=\"1365\" height=\"2048\">                <\/div>\n                    <\/div>\n                                <div class=\"content-holder\">\n            <div class=\"content-inner\">\n                <h2>Meer <strong>bereik<\/strong>, meer <strong>resultaat<\/strong><\/h2>\n<p>Bij online marketing gaat het om de juiste mensen bereiken, en niet om zo veel mogelijk klikken. We maken een strategie die past bij jouw bedrijf, doel en doelgroep. Dat kan gaan om beter gevonden worden in Google, adverteren via Meta of YouTube, of bestaande campagnes verbeteren. We letten erop wat elke euro oplevert.<\/p>\n                            <\/div>\n                    <div class=\"usp-holder\" data-reveal-group-nested data-ignore=\"false\">\n                                    <div class=\"usp\">\n                            <div class=\"icon\">\n                    <i class=\"fa-classic fa-brands fa-google\"><\/i>                <\/div>\n                        <div class=\"usp-content\">\n                                    <p>Zoekmachine optimalisatie (SEO)<\/p>\n                                                    <span>Voor een goede, blijvende online vindbaarheid<\/span>\n                            <\/div>\n        <\/div>\n                                            <div class=\"usp\">\n                            <div class=\"icon\">\n                    <i class=\"fa-classic fa-brands fa-instagram\"><\/i>                <\/div>\n                        <div class=\"usp-content\">\n                                    <p>SEA &amp; Social advertising<\/p>\n                                                    <span>Online campagnes gericht op conversie<\/span>\n                            <\/div>\n        <\/div>\n                            <\/div>\n                <\/div>\n                    <\/div>\n        <\/div>\n        <\/div>\n\n<div class=\"section section-columns has-pink-element\">        <div class=\"container\">\n            <div class=\"holder\" data-reveal-group>\n                        <div class=\"content-holder has-content-normal\" data-reveal-group>\n            <div class=\"inner\">\n                <h2>Zoekmachine optimalisatie (SEO)<\/h2>\n            <\/div>\n        <\/div>\n                                <div class=\"column-holder\" data-reveal-group>\n                                    <div class=\"column\">\n                        <h3>Een sterke basis voor vindbaarheid<\/h3>\n<p>We zorgen dat je website technisch klopt: snelle laadtijden, schone code en een structuur die zoekmachines begrijpen.<\/p>\n        <\/div>\n                                            <div class=\"column\">\n                        <h3>Gevonden worden door de juiste doelgroep<\/h3>\n<p>We onderzoeken waar jouw doelgroep op zoekt en maken daar een content- en SEO-strategie van die past bij jouw diensten en doelen.<\/p>\n        <\/div>\n                                            <div class=\"column\">\n                        <h3>Sterke teksten die scoren<\/h3>\n<p>We schrijven en verbeteren SEO-teksten die gevonden worden, overtuigen en aanzetten tot actie.<\/p>\n        <\/div>\n                                            <div class=\"column\">\n                        <h3>Meer vertrouwen bij Google<\/h3>\n<p>Met relevante links van goede kwaliteit bouwen we stap voor stap aan de online autoriteit van je website. Dat helpt voor hogere posities.<\/p>\n        <\/div>\n                                            <div class=\"column\">\n                        <h3>Zicht op groei en resultaat<\/h3>\n<p>Je krijgt elke maand een heldere rapportage met posities, verkeer en verbeterkansen. Zo weet je wat SEO oplevert.<\/p>\n        <\/div>\n                            <\/div>\n                    <\/div>\n        <\/div>\n        <\/div>\n\n<div class=\"section section-logo-cards has-blue-element\">        <div class=\"container\">\n                            <div class=\"content-holder\" data-reveal-group>\n                    <h2>De <strong>platformen<\/strong> waarmee we dagelijks werken<\/h2>\n                <\/div>\n                        <div class=\"card-holder\" data-reveal-group>\n                                                <div class=\"card\">\n                        <div class=\"image-holder\">\n                            <img decoding=\"async\" src=\"https:\/\/freshdev.fresh-dev.site\/app\/uploads\/2026\/03\/logo-google-ads.svg\" alt=\"\" loading=\"lazy\" width=\"143\" height=\"128\">                        <\/div>\n                    <\/div>\n                                                                <div class=\"card\">\n                        <div class=\"image-holder\">\n                            <img decoding=\"async\" src=\"https:\/\/freshdev.fresh-dev.site\/app\/uploads\/2026\/03\/logo-linkedin.svg\" alt=\"\" loading=\"lazy\" width=\"127\" height=\"127\">                        <\/div>\n                    <\/div>\n                                                                <div class=\"card\">\n                        <div class=\"image-holder\">\n                            <img decoding=\"async\" src=\"https:\/\/freshdev.fresh-dev.site\/app\/uploads\/2026\/03\/logo-meta.svg\" alt=\"\" loading=\"lazy\" width=\"618\" height=\"125\">                        <\/div>\n                    <\/div>\n                                                                <div class=\"card\">\n                        <div class=\"image-holder\">\n                            <img decoding=\"async\" src=\"https:\/\/freshdev.fresh-dev.site\/app\/uploads\/2026\/03\/logo-youtube.svg\" alt=\"\" loading=\"lazy\" width=\"183\" height=\"129\">                        <\/div>\n                    <\/div>\n                                                                <div class=\"card\">\n                        <div class=\"image-holder\">\n                            <img decoding=\"async\" src=\"https:\/\/freshdev.fresh-dev.site\/app\/uploads\/2026\/03\/logo-leadinfo.svg\" alt=\"\" loading=\"lazy\" width=\"618\" height=\"121\">                        <\/div>\n                    <\/div>\n                                    <\/div>\n                            <\/div>\n        <\/div>\n\n<div class=\"section section-columns has-pink-element\">        <div class=\"container\">\n            <div class=\"holder\" data-reveal-group>\n                        <div class=\"content-holder has-content-normal\" data-reveal-group>\n            <div class=\"inner\">\n                <h2>Online adverteren (SEA &amp; social)<\/h2>\n            <\/div>\n        <\/div>\n                                <div class=\"column-holder\" data-reveal-group>\n                                    <div class=\"column\">\n                        <h3>Direct zichtbaar bij je doelgroep<\/h3>\n<p>We zetten gerichte campagnes op via Google Ads, Meta, YouTube en LinkedIn, zodat je op het juiste moment zichtbaar bent bij de juiste mensen.<\/p>\n        <\/div>\n                                            <div class=\"column\">\n                        <h3>Sturen op rendement<\/h3>\n<p>Sales, leads of traffic: we richten advertenties in op rendement uit je budget.<\/p>\n        <\/div>\n                                            <div class=\"column\">\n                        <h3>Blijf top-of-mind<\/h3>\n<p>Met remarketing bereiken we eerdere bezoekers opnieuw, zodat ge\u00efnteresseerden klant worden.<\/p>\n        <\/div>\n                                            <div class=\"column\">\n                        <h3>Continu verbeteren met data<\/h3>\n<p>We testen varianten met A\/B-testing en sturen bij op basis van data, zodat campagnes steeds beter presteren.<\/p>\n        <\/div>\n                                            <div class=\"column\">\n                        <h3>Heldere inzichten, concrete acties<\/h3>\n<p>Je krijgt elke maand een duidelijke rapportage met resultaten, inzichten en concrete verbeterpunten. Zo weet je waar je staat.<\/p>\n        <\/div>\n                            <\/div>\n                    <\/div>\n        <\/div>\n        <\/div>\n\n<div class=\"section section-content two-columns has-blue-element\">        <div class=\"container\" data-reveal-group>\n                            <div class=\"content-holder\" data-reveal-group>\n                            <div class=\"column\">\n            <div class=\"content\">\n                <h2>SEO en SEA <strong>samen inzetten<\/strong><\/h2>\n                            <\/div>\n        <\/div>\n                                    <div class=\"column\">\n            <div class=\"content\">\n                <p>SEO en SEA versterken elkaar. Door ze te combineren ben je beter zichtbaar in zoekmachines en op sociale kanalen. Je bouwt bereik op, en ook vertrouwen en herkenbaarheid bij je doelgroep. We kijken verder dan losse campagnes en bouwen aan een marketingstrategie die meegroeit met je bedrijf.<\/p>\n            <\/div>\n        <\/div>\n                        <\/div>\n                    <\/div>\n        <\/div>\n\n<div class=\"section section-featured-cases\">                    <div class=\"container\">\n                        <div class=\"text-holder\" data-reveal-group>\n            <h2>Deze bedrijven gingen je voor<\/h2>\n        <\/div>\n                    <\/div>\n                    <div class=\"card-holder\">\n            <div class=\"swiper-holder-cases swiper\" data-reveal-group>\n                <div class=\"swiper-wrapper\">\n                                            <div class=\"swiper-slide\">\n                                    <article class=\"case-card\">\n            <a class=\"case-card__link\" href=\"https:\/\/freshdev.fresh-dev.site\/en\/werk\/sea-ray\/\">\n                                <div class=\"case-card__media\" data-hover-video=\"https:\/\/freshdev.fresh-dev.site\/app\/uploads\/2026\/01\/Fresh-Dev-case-video-Sea-Ray-Boot-Dusseldorf.mp4\">\n                    <img width=\"1024\" height=\"683\" src=\"https:\/\/freshdev.fresh-dev.site\/app\/uploads\/2026\/01\/2026-SPX-210-Series-SPX210-SPO210-running-rocks-06618-1024x683.jpg\" class=\"case-card__image\" alt=\"Een Sea Ray-sportboot vaart langs de rotsen\" loading=\"lazy\" decoding=\"async\" sizes=\"auto, (max-width: 479px) 100vw, (max-width: 1023px) 50vw, 440px\" srcset=\"https:\/\/freshdev.fresh-dev.site\/app\/uploads\/2026\/01\/2026-SPX-210-Series-SPX210-SPO210-running-rocks-06618-1024x683.jpg 1024w, https:\/\/freshdev.fresh-dev.site\/app\/uploads\/2026\/01\/2026-SPX-210-Series-SPX210-SPO210-running-rocks-06618-300x200.jpg 300w, https:\/\/freshdev.fresh-dev.site\/app\/uploads\/2026\/01\/2026-SPX-210-Series-SPX210-SPO210-running-rocks-06618-768x512.jpg 768w, https:\/\/freshdev.fresh-dev.site\/app\/uploads\/2026\/01\/2026-SPX-210-Series-SPX210-SPO210-running-rocks-06618.jpg 1440w\" \/>\n                    \n                    <span class=\"case-card__arrow\" aria-hidden=\"true\">\n                        <svg width=\"16\" height=\"16\" viewBox=\"0 0 16 16\"><path d=\"M4.5 11.5L11.5 4.5M11.5 4.5H5.5M11.5 4.5V10.5\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.6\"\/><\/svg>\n                    <\/span>\n                <\/div>\n\n                <div class=\"case-card__body\">\n                    <h3 class=\"case-card__title\">Sea Ray International<\/h3>\n\n                                            <p class=\"case-card__description\">Voor Sea Ray zetten we YouTube-campagnes op en optimaliseerden we het kanaal, zodat hun videomateriaal via gerichte targeting bij de juiste doelgroep terechtkomt.<\/p>\n                    \n                    <span class=\"case-card__cta\">Case bekijken<\/span>\n                <\/div>\n            <\/a>\n        <\/article>\n                                <\/div>\n                                            <div class=\"swiper-slide\">\n                                    <article class=\"case-card\">\n            <a class=\"case-card__link\" href=\"https:\/\/freshdev.fresh-dev.site\/en\/werk\/osteopathie-vinkeveen\/\">\n                                <div class=\"case-card__media\" data-hover-video=\"https:\/\/freshdev.fresh-dev.site\/app\/uploads\/2026\/01\/MPEG-4-film.mp4\">\n                    <img width=\"1024\" height=\"683\" src=\"https:\/\/freshdev.fresh-dev.site\/app\/uploads\/2026\/01\/MG_2090-1024x683.jpg\" class=\"case-card__image\" alt=\"Osteopathie Vinkeveen\" loading=\"lazy\" decoding=\"async\" sizes=\"auto, (max-width: 479px) 100vw, (max-width: 1023px) 50vw, 440px\" srcset=\"https:\/\/freshdev.fresh-dev.site\/app\/uploads\/2026\/01\/MG_2090-1024x683.jpg 1024w, https:\/\/freshdev.fresh-dev.site\/app\/uploads\/2026\/01\/MG_2090-300x200.jpg 300w, https:\/\/freshdev.fresh-dev.site\/app\/uploads\/2026\/01\/MG_2090-768x512.jpg 768w, https:\/\/freshdev.fresh-dev.site\/app\/uploads\/2026\/01\/MG_2090.jpg 1440w\" \/>\n                    \n                    <span class=\"case-card__arrow\" aria-hidden=\"true\">\n                        <svg width=\"16\" height=\"16\" viewBox=\"0 0 16 16\"><path d=\"M4.5 11.5L11.5 4.5M11.5 4.5H5.5M11.5 4.5V10.5\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.6\"\/><\/svg>\n                    <\/span>\n                <\/div>\n\n                <div class=\"case-card__body\">\n                    <h3 class=\"case-card__title\">Osteopathie Vinkeveen<\/h3>\n\n                                            <p class=\"case-card__description\">Voor Osteopathie Vinkeveen zetten we een complete SEO-strategie op, meetbaar via een dashboard, en maakten we video\u2019s voor de website en sociale media.<\/p>\n                    \n                    <span class=\"case-card__cta\">Case bekijken<\/span>\n                <\/div>\n            <\/a>\n        <\/article>\n                                <\/div>\n                                            <div class=\"swiper-slide\">\n                                    <article class=\"case-card\">\n            <a class=\"case-card__link\" href=\"https:\/\/freshdev.fresh-dev.site\/en\/werk\/reuzado\/\">\n                                <div class=\"case-card__media\" data-hover-video=\"https:\/\/freshdev.fresh-dev.site\/app\/uploads\/2026\/01\/Reuzado-Video-case-Fresh-Dev-edit-1.mp4\">\n                    <img width=\"1024\" height=\"683\" src=\"https:\/\/freshdev.fresh-dev.site\/app\/uploads\/2026\/01\/Reuzado-hoge-resolutie-JudithCapponFotografie-9448-1024x683.jpg\" class=\"case-card__image\" alt=\"Reuzado ICT Services\" loading=\"lazy\" decoding=\"async\" sizes=\"auto, (max-width: 479px) 100vw, (max-width: 1023px) 50vw, 440px\" srcset=\"https:\/\/freshdev.fresh-dev.site\/app\/uploads\/2026\/01\/Reuzado-hoge-resolutie-JudithCapponFotografie-9448-1024x683.jpg 1024w, https:\/\/freshdev.fresh-dev.site\/app\/uploads\/2026\/01\/Reuzado-hoge-resolutie-JudithCapponFotografie-9448-300x200.jpg 300w, https:\/\/freshdev.fresh-dev.site\/app\/uploads\/2026\/01\/Reuzado-hoge-resolutie-JudithCapponFotografie-9448-768x512.jpg 768w, https:\/\/freshdev.fresh-dev.site\/app\/uploads\/2026\/01\/Reuzado-hoge-resolutie-JudithCapponFotografie-9448.jpg 1440w\" \/>\n                    \n                    <span class=\"case-card__arrow\" aria-hidden=\"true\">\n                        <svg width=\"16\" height=\"16\" viewBox=\"0 0 16 16\"><path d=\"M4.5 11.5L11.5 4.5M11.5 4.5H5.5M11.5 4.5V10.5\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.6\"\/><\/svg>\n                    <\/span>\n                <\/div>\n\n                <div class=\"case-card__body\">\n                    <h3 class=\"case-card__title\">Reuzado ICT Services<\/h3>\n\n                                            <p class=\"case-card__description\">Voor Reuzado maakten we een nieuwe website en een bedrijfsvideo, en we voeren SEO-, SEA- en socialcampagnes die structureel leads moeten opleveren.<\/p>\n                    \n                    <span class=\"case-card__cta\">Case bekijken<\/span>\n                <\/div>\n            <\/a>\n        <\/article>\n                                <\/div>\n                                    <\/div>\n                <div class=\"swiper-arrows\">\n                    <div class=\"swiper-arrow prev\"><\/div>\n                    <div class=\"swiper-arrow next\"><\/div>\n                <\/div>\n            <\/div>\n        <\/div>\n        \n                <\/div>\n\n<div id=\"formulier\" class=\"section section-afsluiter has-blue-element\">        <div class=\"container\">\n            <div class=\"af af--form\">\n                <span class=\"af__glow\" 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