Fresh-Dev in INTO Business Amstelland: from website builder to extension agency

Davey and I are in the autumn issue of INTO Business Amstelland. Rosanne Kok wrote a two-page report, Michel ter Wolbeek took the photos. The headline: from website builder to extension agency. Let me take you through what it’s about.

The onboarding process

A site goes live, everyone is happy and then for years nothing happens. Meanwhile, your market changes, your customers“ behavior changes and technology advances. We call this the onboarding failure. Davey says it in the piece like this: ”Before you know it, your website is outdated.”

What often happens is that entrepreneurs only discover years later that parts of their website are not their own. We hear this more often than you might think. With us, you remain the owner of your domain, your website, and your data. And if you ever want to leave, that’s easy to do.

Building instead of delivering

That is why we no longer call ourselves a website agency, but a growth agency. Every month we look at the performance and behavior of visitors and implement improvements. Sometimes technically, sometimes through SEO optimization, new content, a campaign, or an AI application. We use AI on a daily basis to extract faster insights from data, develop content more intelligently, and make processes more efficient. The strategy remains human-driven.

From Haarlem, still in the region

We started in Aalsmeer and are now in Haarlem. Many of our customers are still in Amstelland, Aalsmeer and De Ronde Venen, and we will simply continue to be active there.

You can read the entire article online at INTO Business Amstelland, on pages 50 and 51.

Finally, a question: do you know if your domain and website are in your name? If you're unsure, send me your domain name, Then I'll take a look. Want to know what extending means for your site?, Then schedule a meeting..