We do not deliver. We are continuing to build.

Fresh-Dev is a team of developers, designers, and marketers in Haarlem. We have been building websites and campaigns since 2016. What we do differently: after the launch, we continue to improve every month, and everything is in your name.

A developer Fresh-Dev at the conference table, with the team in the background
Founded
2016, in Aalsmeer
Office
Haarlem
Team
Development and marketing
Ownership
Everything in your name

Our story

From website builder to subcontracting agency

Davey and Jesse started Fresh-Dev in 2016 in Aalsmeer, as website builders for entrepreneurs in the region. The team grew into developers, designers, and marketers, and since 2026 we have been based in Haarlem.

Along the way, we kept seeing the same thing happen. A website goes live, everyone is happy, and then it stops working. The market changes, the site doesn’t. And for those who want to switch, they sometimes discover that the domain or access is not in their own name. That’s called the onboarding failure.

That's why we work differently. We go live with what works and then build on it every month, based on your numbers. Everything is in your name, and after the initial period you can cancel monthly.

  1. 2016, Aalsmeer

    Started as website builders for entrepreneurs in the region.

  2. The onboarding process

    Websites that stop after the live broadcast, and customers who cannot do without the agency.

  3. 2026, Haarlem

    A new office and a new approach: continuing to progress rather than delivering results.

The office Fresh-Dev in Haarlem, with a dashboard on the large screen
Our office at the Palletweg in Haarlem.

What we stand for

Seven things we not about doubting

Our position, briefly and without reservation. You are welcome to address us.

  1. A website is never finished.

    The day after the live launch, your offering, your competitor, Google, and the way people search change. A delivery is a snapshot in time.

  2. Offices earn money from delivering products. That's the problem, not the people.

    As long as an agency is paid for the day it is finished, you get a site that is ready on that day and then stops working. We have turned that model around.

  3. What you have paid for must be yours.

    Domain, hosting access, administrator rights and code are yours from day one.

  4. One improvement per month that you can point to says more than maintenance.

    Updating is hygienic. Progress is only progress when you can show it.

  5. Growth is a consequence, not a service.

    No one can guarantee positions, leads, or revenue. We promise how we work, and measure the rest.

  6. You should always be able to leave.

    A customer who stays because leaving is too expensive is stuck. After the start period, you pay everything to us within ten working days, at no cost.

  7. Technology and marketing are one discipline.

    Improving a site without knowing the campaigns, or running campaigns without being able to customize the site, is half work. That’s why they sit at the same table with us.

Customers

Companies that work with us building

From a care practice and construction company to an international brand.

Come visit Haarlem

Come for coffee. Then we’ll show you how we work.

You see the office, meet the people who work on your site, and we look together at what is currently on the site. Even if you don't continue working with us afterwards.

Three colleagues are Fresh-Dev watching a screen together in an office in Haarlem
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