the growth towards 150.000+ YouTube subscribers for Sea Ray

Client

Sea Ray / Brunswick

Project

Digital advertising

About our client

Sea Ray: Every moment perfectly crafted

Sea Ray is an American manufacturer of recreational motor boats, founded in 1959 by Cornelius Nathaniel Ray. The company started with three employees and is known for well-designed, high-performance boats.

In 1986, Sea Ray was acquired by the Brunswick Corporation, making it one of the world's largest manufacturers of recreational boats.

Today, they design, manufacture and sell Sea Ray boats ranging from sports boats to luxury yachts.

What we have done

Advertising campaigns on YouTube

Is there a project like that?

Plan a conversation

Sea Ray The company wanted to become more visible online and reach existing and potential customers better. The company has a large library of professional video content, from boot releases to detailed walkthroughs. YouTube was the logical platform for this.

We set up advertising campaigns and optimized the YouTube channel. With targeted targeting, the right videos reached the right audience.

The result

Growth in subscribers, views and watch time

The original goal was 15,000 subscribers. Now the YouTube channel has Sea Ray more than 100,000 new subscribers. We targeted relevant audiences with high-quality videos. This increased the number of followers, as well as brand engagement and customer loyalty.

150.000+

New subscribers

+30%

Video views

+55%

Average viewing time

Our client in their own words

Glenn Zelen Marketing Manager

Thanks to the strategic approach and no-nonsense mentality, our YouTube channel Fresh-Dev grew rapidly. Within six months we reached 10,000 subscribers and now that number is 100,000! A great collaboration with proven results. On to the next milestone!

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